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Monthly Archives

May 2025

BusinessGame DesignMonetisation

Mobile Game Business

Look Inside Understanding ROAS, LTV, and Monetisation: A Game Designer’s Guide to the Gaming Market In the world of mobile game creation, understanding how to design games isn’t enough. To thrive in today’s competitive gaming market, game designers must also speak the language of metrics, especially when it comes to ROAS, LTV, and customer acquisition costs. Whether you’re a seasoned…
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May 31, 2025
MarketingProductionPublishing

User Acquisition (UA) – Strategy and Process

Discover the core strategies and step-by-step process behind successful User Acquisition (UA) for mobile games. Table of Contents: Understanding User Acquisition BasicsWhat UA means for mobile games and why it's crucial to growth. Setting UA Goals and KPIsDefining success: CPI, ROAS, LTV, and retention benchmarks. Channel Selection and BudgetingChoosing between Meta, Google, TikTok, Unity Ads, and more; plus how to…
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May 28, 2025
Case Study

Case Study – Airport Flight Sim Pilot 3d

Download now from Google Play Airport Master is a hypercasual airplane simulation game where players manage airport ground services in a portrait-oriented, tap-based gameplay experience. The game had strong potential, but the client needed help with funnel drop-offs, monetization underperformance, and scaling acquisition while preserving retention. Our Role We joined the project during soft launch and took charge of game…
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May 14, 2025
Case Study

Case Study – Mega Vehicle Drive

Scaling a Mobile Driving Game to 3,000+ Daily Installs with 223% ROAS Client Title: Mega Vehicle Driving Car GamesPlatform: Google Play When our client approached us with a 3D vehicle driving concept, they had the raw gameplay, but needed expert direction to transform it into a scalable, monetizable mobile title. That’s where we came in. Our Role We led the…
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May 14, 2025