Profitable growth for
mobile apps and games.
Hands-on growth management for indie and mid-size studios and app publishers who are done guessing and ready to scale with data.
Scale without breaking efficiency
Aggregated across a portfolio of mobile apps and games over 40 months. Studio and title names stay private. The results don't.
Monthly spend grown step by step across Google Ads, Mintegral and Unity, without losing the plot on returns.
Returns stayed steady and clear of break-even while spend scaled, including through the months we pushed hardest.
Held steady while annual spend scaled several times over. More budget, same return.
Spend concentrated where it performs: Applovin leads, alongside Google Ads, Mintegral and Unity.
Mostly ad-monetised titles, with in-app purchases adding about a fifth of revenue. Growth is planned around both.
ROAS here is blended: revenue in a month divided by spend in that month, across all titles. It is not cohort-level D7 or D60 ROAS.
How we work
A clear, repeatable process so you always know what's happening and why.
Audit & align
We get access to your ad accounts, review your current setup, creatives, and KPIs, and align on your target ROAS and payback window before spending a cent.
Build & optimise
Campaigns restructured or built from scratch. New creative concepts briefed. Daily manual optimisation on budgets, bids, and audiences across every active channel.
Scale & iterate
Monthly creative refreshes, geo expansion, and budget scaling cycles. Weekly performance reports. You always know where your money went and what it returned.
Does this sound familiar?
We work with studios and app publishers at different stages. Pick the situation that fits yours.
Your ROAS was promising at $200/day but it's not holding as you push budget. Creatives are fatiguing faster than you can replace them. You need someone in the account every day, making decisions, not a monthly report.
You have an app or game ready for soft launch but no growth infrastructure. You don't know which channels to test first, what CPI to target, or how much to spend before making a go/no-go call.
Your D30 ROAS should work on paper but the CPI is eating the margin. You've tried different audiences and budgets, but haven't systematically tested creative hooks or rebuilt how campaigns are structured.
Apps we publish
Press For Play publishes its own mobile apps and games on Google Play, so we know the numbers from the studio side as well as the growth side.
Fly commercial, VIP, private and cargo aircraft, and run airports around the world.
Roll the ball in the sky, going home with your loot from many levels.
Relive the golden era of audio.
Things studios and publishers always ask
Growth insights, no fluff
Practical guides written for indie and mid-size studios, not enterprise teams with unlimited budgets.
Ready to scale profitably?
Book a free 30-minute call. We'll look at your app or game, your current numbers, and tell you honestly whether we can help, and where we'd start if we can.