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Growth Solutions for Hyper-Casual & Hybrid-Casual Games

Struggling with design, monetization, or growth? We help indie teams make better mobile games.

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BusinessMarketingPublishing

Soft Launching Mobile Games

Why a disciplined approach is necessary Launching a mobile game in 2025 is no longer a creative experiment—it’s a disciplined business exercise where user acquisition (UA) performance, retention curves, and monetization models determine survival. For indie and mid-size studios, the challenge is sharper: budgets are leaner, teams are smaller, and the pressure to reach break-even quickly is immense. This guide…
admin
August 30, 2025
MarketingProductionPublishing

Guide to Playables for User Acquisition

Discover the core strategies and step-by-step process behind successful User Acquisition (UA) for mobile games. How to Create Playable Ads for Mobile Games: Top Tools & Platforms Playable ads are one of the most effective ways to engage potential players and boost installs for your mobile game. Unlike static banners or video ads, playables let users experience a snippet of…
admin
June 19, 2025
BusinessGame DesignMonetisation

Mobile Game Business

Look Inside Understanding ROAS, LTV, and Monetisation: A Game Designer’s Guide to the Gaming Market In the world of mobile game creation, understanding how to design games isn’t enough. To thrive in today’s competitive gaming market, game designers must also speak the language of metrics, especially when it comes to ROAS, LTV, and customer acquisition costs. Whether you’re a seasoned…
admin
May 31, 2025
MarketingProductionPublishing

User Acquisition (UA) – Strategy and Process

Discover the core strategies and step-by-step process behind successful User Acquisition (UA) for mobile games. Table of Contents: Understanding User Acquisition BasicsWhat UA means for mobile games and why it's crucial to growth. Setting UA Goals and KPIsDefining success: CPI, ROAS, LTV, and retention benchmarks. Channel Selection and BudgetingChoosing between Meta, Google, TikTok, Unity Ads, and more; plus how to…
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May 28, 2025
Case Study

Case Study – Airport Flight Sim Pilot 3d

Download now from Google Play Airport Master is a hypercasual airplane simulation game where players manage airport ground services in a portrait-oriented, tap-based gameplay experience. The game had strong potential, but the client needed help with funnel drop-offs, monetization underperformance, and scaling acquisition while preserving retention. Our Role We joined the project during soft launch and took charge of game…
admin
May 14, 2025
Case Study

Case Study – Mega Vehicle Drive

Scaling a Mobile Driving Game to 3,000+ Daily Installs with 223% ROAS Client Title: Mega Vehicle Driving Car GamesPlatform: Google Play When our client approached us with a 3D vehicle driving concept, they had the raw gameplay, but needed expert direction to transform it into a scalable, monetizable mobile title. That’s where we came in. Our Role We led the…
admin
May 14, 2025
Game DesignMonetisation

Monetisation

Basics Mobile game monetization is a crucial aspect of the gaming industry, focusing on how developers turn player engagement into revenue. Understanding key metrics is essential for optimizing monetization strategies. Formats There are a ton of formats available that you can employ in games, chiefly App Open, Banner, Interstitial and Rewarded Video. Each format has special characteristics, usually differing by…
admin
October 10, 2024
Research

Mobile game market research

Introduction The mobile games space is hyper competitive (pun intended). Hyper casual studios such as Voodoo, Rollic and many others are investing huge amounts of resources hiring developers who generate game prototypes for them on a monthly basis. The Equation Every company has their own equation on what works for them. For some like Voodoo and Rollic, the bar is…
admin
January 8, 2023
BusinessGames

Introduction to Mobile Games Development

Preface Ever reminisce about the old days playing games in a cozy corner of your home without worries? Those moments have a special place in our hearts. We wondered what it would be like for the people creating those gems that hooked us for hours and hours. With each advancement in technology, creating games has never been easier.  While there…
admin
December 31, 2022