Growing a mobile game today requires constant creative testing, rapid iteration, and deep knowledge of how performance marketing works across Google Ads, Mintegral, Unity, Facebook, TikTok. Most studios don’t have the time, bandwidth, or expertise to manage this effectively, and that’s where this consultancy steps in.

This monthly partnership gives you expert-level UA guidance, creative direction, and profit-focused strategy designed to help your studio spend more profitably and confidently.

What You Get Every Month

1. Full UA Strategy & Ongoing Optimization

You’ll receive a tailored plan on how to scale your UA campaigns efficiently across the networks you’re using. This includes budget allocation, creative direction, early optimizations, and recommendations on how to unlock new profitable segments and geos. The focus is simple: increase profitable spend while protecting your margins.

2. Weekly Creative Concepts (Videos + Playables)

Each week, you’ll get fresh video and playable ad concepts designed specifically for your game’s genre, positioning, and player motivations. These concepts come with detailed breakdowns of hooks, angles, pacing, visual structure, and expected performance characteristics. Everything is purpose-built for retention, click-through rate, and install efficiency.

3. Winning Creative Identification & Breakdown

Finding a winning creative is the fastest way to scale, and the hardest part for most teams. You will receive ongoing analysis of what’s working in your campaigns, what’s trending in the market, and which concepts have the highest probability of outperforming your current winners. We’ll break down the “why” behind the performance so your team can learn and repeat what works.

4. Production-Ready Creative Variations for Your Team

Your internal team will get detailed variation outlines for every promising concept. These include:

• angle variations
• pacing shifts
• character swaps
• theme or environment changes
• CTA and framing variations
• hook and payoff alternates

These are designed so your editors, designers, or playable developers can produce multiple versions rapidly, giving you 5–15 variations per concept cycle without wasting time guessing.

5. Profitability Expansion Roadmap

Every month, you’ll receive a clear roadmap on:

• which creatives to test next
• which performers to duplicate or scale
• which geos or placements to expand
• budget distribution for maximum ROAS
• risks, opportunities, and next-step priorities

This roadmap ensures that your game keeps scaling without burning money or running into creative fatigue.

🚀 Onboarding Steps

Step 1: Purchase the Monthly Subscription

Subscribe on Gumroad to start your month of hands-on UA support.

Step 2: Share Access & Existing Data

You’ll receive a short onboarding form asking for access to:

• Your ad accounts (viewer/analyst level)
• Read level access to pertinent properties on your MMP
• Any performance data or dashboards you already use

This takes most studios under 10 minutes.

Step 3: Kickoff Review & Baseline Analysis

I review your creatives, campaigns, and performance to understand where the biggest opportunities are to scale profitably.

Step 4: Receive Your First Creative Concepts & Scaling Plan

Within a few days, you get your first set of creative concepts, plus your immediate-action scaling plan.

Step 5: Weekly Creative Cycles + Ongoing Optimization

Every week you receive new video/playable concepts, variation guides, and performance insights as we iterate, test, and push spend profitably.

Step 6: Monthly Report & Next Steps

At the end of each cycle, you receive a detailed growth summary and next-month strategy.

❓ FAQ

Q1: What exactly do I get for $2,000/month?
A: You get a full UA growth partnership focused on scaling profitable spend. This includes weekly video/playable ad concepts, production-ready variation guides, ongoing creative analysis, a monthly scaling roadmap, and direct support via Slack/email.

Q2: How much access do you need to my accounts?
A: Minimal access is needed—viewer/analyst level for ad accounts and any creatives or performance data you can share. No admin-level access is required.

Q3: How fast will I see results?
A: Creative testing and UA optimization cycles typically show initial performance insights within the first 1–2 weeks, but full profitable scaling depends on your current spend, market, and game genre.

Q4: Do you manage campaigns directly?
A: No. This consultancy is advisory + strategy focused. We provide actionable plans, creative directions, and variation outlines that your team implements. Our goal is to make your internal UA execution more profitable and efficient.

Q5: Can I cancel anytime?
A: Yes. The subscription is monthly and can be cancelled if work hasn’t started to deliver.

Q6: What platforms do you support?
A: We specialize in mobile UA across Google Ads, Mintegral, Unity, Facebook, TikTok.

Q7: What kind of games is this for?
A: Any mobile game with UA potential, hybrid casual, simulation, puzzle, idle, arcade, and midcore games all benefit from this service.

🎯 Who Is This For?

This consultancy is perfect for studios that want fast, profitable UA growth without hiring a full-time expert. Ideal clients include:

• Indie or mid-sized studios ready to scale spend efficiently
• Games that have initial traction but aren’t yet profitable at scale
• Teams struggling to find winning creatives or refresh their ad inventory
• Studios that want actionable, production-ready plans for their internal UA team
• Developers who want to increase ROAS and scale spend responsibly without guessing

If your game’s growth is limited by creative testing, campaign management bandwidth, or UA strategy, this monthly partnership will give you the clarity, guidance, and execution support you need.