About Us

Since 2012, our team has been at the forefront of mobile game development, publishing, and consulting, supporting studios worldwide. With over a decade of experience, we combine deep creative expertise with data-driven strategy to help games succeed across every stage — from design and development to user acquisition, retention, and monetization.

We specialize in game deconstruction reports that break down top-performing mobile titles. By analyzing gameplay mechanics, meta systems, monetization strategies, and retention hooks, we uncover the secrets behind successful games. As a result, studios gain actionable insights they can apply directly to their own projects. Furthermore, this competitive research helps teams avoid costly design mistakes and identify new opportunities in crowded markets.

Our expertise in Unity3D development enables studios to create polished, scalable games across iOS and Android. In particular, we guide teams through prototyping, optimizing pipelines, and ensuring smooth performance. For example, we help developers streamline build processes, reduce crashes, and improve player experience across devices. Ultimately, this ensures that games are efficient to maintain and ready for long-term live operations.

We understand the unique balance required for hybrid casual game design, combining the accessibility of hyper-casual with the depth of casual and mid-core loops. Therefore, our approach focuses on designing scalable economies, compelling meta-progression, and engaging core loops. This way, players remain entertained and invested, while studios benefit from stronger retention and multiple revenue streams.

We provide multi-channel user acquisition strategies across leading platforms, including Mintegral, Unity Ads, Facebook (Meta), TikTok, and Google Ads. Each channel works differently, so we tailor campaigns with creative testing, audience targeting, and budget optimization. For instance, TikTok excels at driving discovery through creative storytelling, while Google Ads performs strongly for intent-based installs. By combining these, we deliver high-value players who not only download but also stay engaged.

Visibility is critical in crowded app stores. That’s why our ASO services include optimizing app titles, keywords, descriptions, screenshots, and videos. In addition, we monitor competitor rankings and localize assets for different markets. As a result, our clients enjoy stronger organic discoverability and higher conversion rates, which reduce acquisition costs and boost long-term growth.

We focus on boosting player retention and engagement through strong onboarding, live operations, and event design. For example, we create daily missions and seasonal events that encourage repeat play, while also building push notification strategies that re-engage lapsed players. In turn, these methods not only improve retention metrics but also increase monetization by keeping players active within the game’s ecosystem.

Our team designs and optimizes both In-App Advertising (IAA) and In-App Purchase (IAP) systems. On one hand, we fine-tune ad placements and frequency to maximize revenue without disrupting gameplay. On the other hand, we craft IAP bundles and pricing strategies that resonate with player behavior. Together, these approaches create a balanced monetization model that drives profitability while maintaining a positive user experience.

Every decision should be data-driven. That’s why we implement game analytics frameworks to track key KPIs like retention curves, funnel drop-offs, and ARPU. Furthermore, we use LTV modeling and cohort analysis to help studios forecast revenue and optimize UA spend. As a result, teams can confidently prioritize features, scale campaigns, and plan for long-term profitability.

We help studios transition from soft launch to global scale, refining retention and monetization metrics along the way. By combining ASO, UA, monetization, and analytics, we create a growth engine designed for profitability. Ultimately, our consultancy doesn’t just support game launches — it builds long-term partnerships to ensure sustainable success in an increasingly competitive mobile market.