Scaling a Mobile Driving Game to 3,000+ Daily Installs with 223% ROAS

Client Title: Mega Vehicle Driving Car Games
Platform: Google Play

When our client approached us with a 3D vehicle driving concept, they had the raw gameplay, but needed expert direction to transform it into a scalable, monetizable mobile title. That’s where we came in.

Our Role

We led the full production and publishing strategy, taking ownership of game design, live ops iteration, and market fit optimization.

Key Results

• 🚗 User Acquisition Scale: Reached over 3,000 daily installs through optimized creative and UA strategy.

• 🔁 Retention Growth: Increased Day 1 and Day 7 retention, hitting 30% Day 1 through onboarding improvements, mission structuring, and game loop refinement.

• 🎯 ROAS: Achieved 223% average Return on Ad Spend through performance-focused monetization and scalable user acquisition.

• 🏁 Progression Engagement: 25% of users reached Level 20, indicating a strong core loop and well-paced difficulty curve.

How We Did It

• Game Design Iteration: We restructured the mission flow, added progression hooks, and introduced light vehicle upgrades to enhance long-term engagement.

• Production Oversight: Our team directed sprint-based development, focusing on rapid testing and player feedback loops to validate features and remove friction.

• Publishing Strategy: Leveraging Google Play’s growth tools and UA best practices, we scaled installs without sacrificing retention or monetization efficiency.

• Monetization Balancing: We fine-tuned the ad placements and rewarded video structure to boost revenue while keeping the user experience clean.