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Soft Launching Mobile Games

Why a disciplined approach is necessary Launching a mobile game in 2025 is no longer a creative experiment—it’s a disciplined business exercise where user acquisition (UA) performance, retention curves, and monetization models determine survival. For indie and mid-size studios, the challenge is sharper: budgets are leaner, teams are smaller, and the pressure to reach break-even quickly is immense. This guide…
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August 30, 2025
BusinessGame DesignMonetisation

Mobile Game Business

Look Inside Understanding ROAS, LTV, and Monetisation: A Game Designer’s Guide to the Gaming Market In the world of mobile game creation, understanding how to design games isn’t enough. To thrive in today’s competitive gaming market, game designers must also speak the language of metrics, especially when it comes to ROAS, LTV, and customer acquisition costs. Whether you’re a seasoned…
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May 31, 2025
BusinessGames

Introduction to Mobile Games Development

Preface Ever reminisce about the old days playing games in a cozy corner of your home without worries? Those moments have a special place in our hearts. We wondered what it would be like for the people creating those gems that hooked us for hours and hours. With each advancement in technology, creating games has never been easier.  While there…
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December 31, 2022