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BusinessGame DesignMonetisation

Mobile Game Business

Look Inside Understanding ROAS, LTV, and Monetisation: A Game Designer’s Guide to the Gaming Market In the world of mobile game creation, understanding how to design games isn’t enough. To thrive in today’s competitive gaming market, game designers must also speak the language of metrics, especially when it comes to ROAS, LTV, and customer acquisition costs. Whether you’re a seasoned…
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May 31, 2025
Game DesignMonetisation

Monetisation

Basics Mobile game monetization is a crucial aspect of the gaming industry, focusing on how developers turn player engagement into revenue. Understanding key metrics is essential for optimizing monetization strategies. Formats There are a ton of formats available that you can employ in games, chiefly App Open, Banner, Interstitial and Rewarded Video. Each format has special characteristics, usually differing by…
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October 10, 2024