Production

Discover the core strategies and step-by-step process behind successful User Acquisition (UA) for mobile games. How to Create Playable Ads for Mobile Games: Top Tools & Platforms Playable ads are one of the most effective ways to engage potential players and boost installs for your mobile game. Unlike static banners or video ads, playables let users experience a snippet of…

Discover the core strategies and step-by-step process behind successful User Acquisition (UA) for mobile games. Table of Contents: Understanding User Acquisition BasicsWhat UA means for mobile games and why it's crucial to growth. Setting UA Goals and KPIsDefining success: CPI, ROAS, LTV, and retention benchmarks. Channel Selection and BudgetingChoosing between Meta, Google, TikTok, Unity Ads, and more; plus how to…