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Growth insights, no fluff

Written for indie and mid-size studios: practical guides on growth, creative testing, and profitable scaling on Applovin, Google Ads, Unity, and Mintegral.

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User Acquisition
Best Practices in User Acquisition for Mobile Games 2025
What's actually working across Applovin, Google Ads, Unity, and Mintegral, and what's changed in the last 12 months of mobile UA.
November 25, 2025 Read the full guide →
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01
Marketing
Growth Hacking and Performance Marketing for Mobile Games
A three-phase roadmap for scaling paid user acquisition from foundation to large-scale profitable growth.
Nov 8, 2025
02
Publishing
Soft Launching Mobile Games
Why a disciplined soft launch approach is essential for mobile games in 2025, and how to structure one correctly.
Aug 30, 2025
03
Creative Strategy
Guide to Playable Ads for User Acquisition
How to create playable ads for mobile games: tools, platforms including Applovin and Unity, and the step-by-step process for high-performing playables.
Jun 19, 2025
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Business
Mobile Game Business: Understanding ROAS, LTV, and Monetisation
A game designer's guide to the metrics that actually matter in the mobile gaming market: ROAS, LTV, and monetisation strategy.
May 31, 2025
05
User Acquisition
User Acquisition (UA): Strategy and Process for Mobile Games
The core strategies and step-by-step process behind successful user acquisition for mobile games, from KPIs to channel selection.
May 28, 2025
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Case Studies
Case Study: Airport Flight Sim Pilot 3D
How a flight simulator was grown through user acquisition and ad monetisation.
May 14, 2025
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Case Studies
Case Study: Mega Vehicle Drive
How a 3D driving game scaled to 3,000+ daily installs at 223% ROAS.
May 14, 2025
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Monetisation
Monetisation Design for Mobile Games
The basics of mobile game monetisation: formats, strategy, and how to balance revenue with player experience.
Oct 10, 2024
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Research
Mobile Game Market Research: Generating a Game Concept Backlog
How to research the mobile games market and build a structured pipeline of validated game concepts worth prototyping.
Jan 8, 2023
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Game Design
Introduction to Mobile Games Development
An accessible introduction to mobile game development: what it takes, how the industry works, and how to get started.
Dec 31, 2022